What is Mythos - Μυθος ?

MYTHOS BREWERY LTD. is the second largest brewery in Greece at the time of our trip. The brewery created "Mythos" in 1997, the first authentically Greek beer that has won the hearts of Greek and foreign consumers, and changed the market share in the Greek beer market. Mythos Brewery Ltd. was established in 1970 under the name Henninger Hellas S.A., and from 1992 has been a member of the BOUTARI GROUP. The production plant is found at Salonica and has three production lines with a capacity of 1.1 million hundred-liters of beer per year. The company also maintains distribution centers in Athens, Salonica and Crete, providing countrywide cover.

The "birth of Mythos" is the most significant milestone in the history of the company. In its very first year of being launched, Mythos managed to capture second place in its category, and third place in overall beer sales, in a market that is both difficult to break into and very wary of new products. Mythos succeeded in overturning the market situation. In addition to Mythos beer, Mythos Brewery also produces and distributes, in Greece, the German lager Henninger, the German pilsner Kaiser and the Greek lager Golden. Furthermore, it imports and distributes world class brands, such as the Danish Carlsberg, Australia's Foster's and the Irish Guinness and Kilkenny.

We weren't really sponsored by Mythos. But we invested heavily in their fine products (perhaps we sponsored them??) It just seemed that the Mythos logo appeared everywhere we went, and since we had become Team Sivota on the "Where's Homer Tour", it seemed fitting in this day and age that there be a sponsor, so we adopted Mythos as sponsor.

Now, if someone from Mythos, Ltd. actually wanted to sponsor us on a return trip...